If you are a maker of products, you know that changing your packaging is a scary endeavor. It doesn’t matter if you created your current labels and tags with great care or if you made something in a rush for your first craft show that just STUCK. Making a big change to suit your brand requires some risk.
A Marriage of Kraft and Black
Jess from Treefort Naturals and I work together frequently to create different aspects of her business branding. We created her logo together, using her sketch of a tree and ladder. We’ve made it possible for her to have a DIY option that is branded and professional for labeling her soaps.
As her business grew, Jess felt that some of her packaging needed a facelift, while still being connected to her natural kraft vibe. Working together with me and a printing partner (to get the color details just right), Treefort Naturals was able to update the look of many of their special bath and natural skincare products, using sophisticated black labels and tags, combined with kraft lettering.
Changing your packaging and labels can be nerve-wracking (and more than a bit of work), but the end result can be scary good! If you have the feeling that you’d like to explore new package designs, get in touch at hello [at] cynthomas [dot] com.
Do You Need an Electronic Press Kit (EPK)?
A great way to contact the press and spread the word about your business is with a well-designed EPK. With an interactive element, connecting your business with clickable links in the press kit, critical information is at the recipients’ fingertips.
If you think an electronic press kit is a good fit for your business, email me at hello [at] cynthomas [dot] com.
EPK created for The Fit Equestrian.
Filling wholesale orders from retailers can be time consuming for you and for your stockists. Whether your stockist is still fond of fax machines or you haven’t built your online order system yet, using an interactive PDF can make ordering effortless.
One of my clients, Roost Candle Co., requested an order form for her wholesale orders. I created a form that contains all her candles and scents with sizes/weights and appropriate prices for each.
As a retailer fills out the form, the totals for each product are calculated as they are entered and a grand total (less shipping & fees) is calculated. This makes it easy to adjust ordering to a specific budget and meet minimums for individual products and minimum dollar amounts.
Will all your retailers be able to use this PDF? Yes! It is created to work in Adobe’s free PDF reader. Once it is set with your brand’s logo, color scheme, and products, it’s as easy as sending via email or adding to your website for download.
Contact me to create your own interactive order form at hello [at] cynthomas [dot] com.
When a client comes up with a new packaging idea that’s fun and innovative, I want to make sure her vision is realized in the end result.
Jaclyn of Brimmer Boys, who designs special occasion clothing to help moms dress their sons with classic and effortless style, wanted to create a gender reveal package using her bow ties and hair bows.
Labels to the rescue
Designing one large sticker label for the top of the box and another reveal-worthy sticker for the inside was a simple, economical solution with a dramatic effect. Using the boy and girl silhouettes in classic gender colors aligns with Brimmer Boys brand and that touch of gingham is on of my favorites.
What a fun way to surprise someone before that very special moment.
Ever since working together to create her logo, Jaclyn of Brimmer Boys, and I have created some of my most favorite branding materials. We’ve created tags and cards and packaging that all showcase her business’s classic, preppy brand with a little gingham and an extra dose of navy.
Do I Need Marketing Materials?
Marketing materials can help you give your customers a clear view of your brand and what your business is all about. Whether it’s thank you cards, shipping envelopes, business cards, product tags and labels, or postcards, every element can visually communicate your style and substance.
One great example of economical marketing is the branded postcard. Postcards are versatile. You can use them as a thank you to your customers; they can be inserted in shipments as gift notes, you can send them to potential retailers or established customers announcing a new product. Endless possibilities await when you have a well-designed, printed postcard at your fingertips.
Everyone likes getting mail, right? You can increase those good vibes by branding up your packaging! When you ship your products in branded mailers or use logo tape on boxes, it makes receiving your mail all the more exciting. It tells the recipient that this package is special.
Want to create some marketing magic together? Give me a shout at hello [at] cynthomas [dot] com.
DIY in a Box
There are moments when projects come along that you think, “THIS is going to end up awesome.”
When Kristina of Painted by the Shore asked me to create an editable design for her DIY in a Box, I knew it was going to be something special.
Each set of DIY boxed ornaments would have its own theme and be wrapped with the printed design. Kristina would be able to customize certain text blocks and insert images, while keeping the main design untouched.
Stencils were designed from Kristina’s sketches to keep each set consistent and we also created some thank you cards, as well as cards inviting customers to join other DIY in a Box users online to enhance the creative experience.
DIY in a Box was successful in its first run! New sets of boxes were created the next year for wood coasters and serving trays using the same basic design, but changing the icons to indicate the contents of the DIY set.
You can get more information on DIY in a Box here or if you’d like to work together on a similar project, get in touch with me at hello [at] cynthomas [dot] com.
What is a Line Sheet?
Line sheets are a concise, branded document that provide potential stockists with easy access to your full product line. Featured here is an example of a recent line sheet for Roost Candle Co.
Ready for wholesale?
A great way to start is to have a professional line sheet to send to your potential stores. Line sheets should be a combination of good imagery and detailed information, while giving a snapshot of your brand in a glance.
Should I design one myself?
It depends on your comfort with design. Your images, titles, descriptions, and brand elements are the basis for a well-designed line sheet. Often, so many elements can look cluttered and confusing, instead of clean and beautiful. Graphic designers may take an hour to put together a line sheet that might take you many more hours to complete.
Want to work together?
If you’re ready to create a line sheet and would like professional help, email me at hello [at] cynthomas [dot] com!