If you are a maker of products, you know that changing your packaging is a scary endeavor. It doesn’t matter if you created your current labels and tags with great care or if you made something in a rush for your first craft show that just STUCK. Making a big change to suit your brand requires some risk.
A Marriage of Kraft and Black
Jess from Treefort Naturals and I work together frequently to create different aspects of her business branding. We created her logo together, using her sketch of a tree and ladder. We’ve made it possible for her to have a DIY option that is branded and professional for labeling her soaps.
As her business grew, Jess felt that some of her packaging needed a facelift, while still being connected to her natural kraft vibe. Working together with me and a printing partner (to get the color details just right), Treefort Naturals was able to update the look of many of their special bath and natural skincare products, using sophisticated black labels and tags, combined with kraft lettering.
Changing your packaging and labels can be nerve-wracking (and more than a bit of work), but the end result can be scary good! If you have the feeling that you’d like to explore new package designs, get in touch at hello [at] cynthomas [dot] com.
When a client comes up with a new packaging idea that’s fun and innovative, I want to make sure her vision is realized in the end result.
Jaclyn of Brimmer Boys, who designs special occasion clothing to help moms dress their sons with classic and effortless style, wanted to create a gender reveal package using her bow ties and hair bows.
Labels to the rescue
Designing one large sticker label for the top of the box and another reveal-worthy sticker for the inside was a simple, economical solution with a dramatic effect. Using the boy and girl silhouettes in classic gender colors aligns with Brimmer Boys brand and that touch of gingham is on of my favorites.
What a fun way to surprise someone before that very special moment.
Ever since working together to create her logo, Jaclyn of Brimmer Boys, and I have created some of my most favorite branding materials. We’ve created tags and cards and packaging that all showcase her business’s classic, preppy brand with a little gingham and an extra dose of navy.
Do I Need Marketing Materials?
Marketing materials can help you give your customers a clear view of your brand and what your business is all about. Whether it’s thank you cards, shipping envelopes, business cards, product tags and labels, or postcards, every element can visually communicate your style and substance.
One great example of economical marketing is the branded postcard. Postcards are versatile. You can use them as a thank you to your customers; they can be inserted in shipments as gift notes, you can send them to potential retailers or established customers announcing a new product. Endless possibilities await when you have a well-designed, printed postcard at your fingertips.
Everyone likes getting mail, right? You can increase those good vibes by branding up your packaging! When you ship your products in branded mailers or use logo tape on boxes, it makes receiving your mail all the more exciting. It tells the recipient that this package is special.
Want to create some marketing magic together? Give me a shout at hello [at] cynthomas [dot] com.
DIY in a Box
There are moments when projects come along that you think, “THIS is going to end up awesome.”
When Kristina of Painted by the Shore asked me to create an editable design for her DIY in a Box, I knew it was going to be something special.
Each set of DIY boxed ornaments would have its own theme and be wrapped with the printed design. Kristina would be able to customize certain text blocks and insert images, while keeping the main design untouched.
Stencils were designed from Kristina’s sketches to keep each set consistent and we also created some thank you cards, as well as cards inviting customers to join other DIY in a Box users online to enhance the creative experience.
DIY in a Box was successful in its first run! New sets of boxes were created the next year for wood coasters and serving trays using the same basic design, but changing the icons to indicate the contents of the DIY set.
You can get more information on DIY in a Box here or if you’d like to work together on a similar project, get in touch with me at hello [at] cynthomas [dot] com.